Chanel announced that it will introduce electronic commerce as early as the 4th quarter of 2016, and the 3 Metiers d’Art fine workshops under its subordinate company Paraffection will introduce a E-commerce website alone at the end of this year.
With the menacing momentum of big data age, Chanel, which has insisted on entity store service, finally gave the ground. Chanel announced that it will introduce electronic commerce as early as the 4th quarter of 2016, and the 3 Metiers d’Art fine workshops under its subordinate company Paraffection will introduce a E-commerce website alone at the end of this year, including Causse, a glove workshop, Maison Michel, a hat manufacturing workshop and Barrie Knitwear, a Scottish knitting brand. As for the product form in E-commerce, Chanel fashion director, Bruno Pavlovsky, refused to disclose any details.
Bruno Pavlovsky said that this was a multi-channel way, a evolution and development rather than a transformation, enabling us to provide better service for our customers. We don’t have many outlets, so this move can offer some products for consumers showing interests in Chanel, bringing us closer with our entities. For example, Maison Michel, the hat manufacturing workshop and Barrie Knitwear, the Scottish knitting brand have boutique shops in Paris and London, while Causse, the glove workshop only has one outlet in Paris.
The fashion director of Chanel Bruno Pavlovsky once explained for not carrying out online selling of Chanel products. He said that clothes needed to be looked at, to be touched and learned. But now they can not resist the business opportunities E-commerce bring. Earlier, the worldwide price adjustment of 3 classic Chanel bags has resulted in the fact that the bag demand in many outlets far exceeded the supply. It is believed that this event must exert some influence on Chanel’s entering into the E-commerce market.
But we believe many Chinese Chanel fans are eagerly looking forward to this move. For after all, they are rid of the worries of overseas purchasing and short of stock. It really brings much convenience. So what’s your opinion.